Once a while earlier and now quite frequently we listen to jingles which make special space in our heart and mind. Who can forget the awesome songs played in background when we watched Nescafe or Vodafone ad. They created some everlasting impression about the brand and a quality treat to music listener. Only the worst part is that we hardly get full studio recordings. We either have to wait for jingle/ad to come on TV again or sometime a very low quality piece on company website.
So recently I heard always worthy Sukhwinder voice in Bajaj Allianz ad. It hit instantly on my ear drums and made some impact on mind which starve for more. I think of very possible new movie of which the songs belongs to but all efforts goes to vain. Eventually, as always, Google search come to rescue and I found that song is specifically made by Vishal Bhardwaj and written by Gulzar for Bajaj Allianz Jiyo befikar ad campaign. I must say they hit the bulls eye. I eventually able to grab the song in good bit rate. Click the link below for download and enjoy.
download Courtesy: jiyobefikar.com
Snips of jingle lyrics which always makes you feel great that your born in era where a lyricist called Gulzar born!
"Yeh kis pyaari hifaazat main ho befikrii kii haalat hai,
badi mazabut baahon main ho suraj ki hararat hai,
tumhare vaaste tufaan sehlein muskuraon tum,
jiyo har lamha tumko zindagi pine kii aadat hai…”
